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Ikkat, a traditional weaving technique that has stood the test of time, holds a special place in the rich tapestry ...

What is a saree to you ? A piece of clothing or that which triggers yards and yards of memories of your loved ones, a flashback of simple yet soulful moments spent with them that evokes the same emotion, the fragrance and a smile to us decades later.

So many myths surrounding caring for this simple, versatile garment - The saree!

Here's our humble attempt to demystify and bust some the myths that stop us from embracing the sarees and getting them to our wardrobes!